Add Color to your life…

Add Color to your life…

This afternoon i was getting damn bugged ok…nothing to do(i don’t have the habit of sleeping in the afternoons).So i thought i’ll just check out what the idiot box has to offer me as ‘entertainment’.God,what a hell it was!!!!

Channel 1:Aunty’s Recipes–How to impress your husband with your cooking?
Channel 2:Will he or won’t he come into politics-Debate
Channel 3:A rain dance
Channel 4:A mighty hero delivering power dialogues about violence.
Channel 5:A live-in program where half of the time was gone in saying ‘hello’ a 100 times.
Channel 6:A crocodile with the camera focussed on its eyeball(yuck!!)
Channel 7:Aishwaria Rai at Cannes–A discussion
Channel 8:Cycle race.
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.PHEW!!!Not even one ‘entertaining’ thing for me.I am an idiot to have relied on the idiot box.

The best thing i like about the T.V. is the Ads.Catchy jingles..homorous phrases..interesting visuals…some ads are quite creative in their expression.Advertising industry is an exciting field to watch out for.

Ranging from diapers,face creams,toothbrushes to i-touch,flat screens, nano,etc,….everything needs to be promoted-that too in a very distinguished and convincing manner,othwewise noone would pay heed.The fact that millions of crores is being invested in this industry is an example enough to understand the firm ground this field has gained in recent times.Not only do these ads add life to the marketing campaign of the product but also are means of livelihood for a wide section of working population-directly or indirectly.

Ads usually bank on the psychological levels of the viewer.That’s why humour/sensuality is usually the preferred arena for ad design.Do you think the AXE spray would have left an imprint had it not been for ”the AXE EFFECT” potrayed??Or would you have remembered the HUTCH ad had it not been for the sensitive touch of humor involved in the visual between the dog and the kid??My bet is that you wouldn’t for sure..

While we have these regular marketing and publicity ads,there are these gibbering seasonal ads flashing all over the 24 inch screen–didn’t get it yet??The political publicity,during election time.Perfect vindication of the world–pretentious pseuds.Instead of investing so much of money in pampering their fake images,they’d rather do something benevolent.(Hmm,I can never understand the world-as it is!!)

Anyway,coming back to our nitty-gritty,ad making is a herculean task-chiefly because it invloves one of the most important processes of life–thinking innovatively.Many departments are involved in ad-making::surveyors,creative design,coordination,psychologists,fashion designers,engineers,actors,musicians,animal activists(depending on the ad),editing board,etc etc.

A television commercial goes through five principal steps.

1 – Decide what is the best message to attract the interest of the “target audience.” That means know who in the TV watching group will be the people the advertiser wishes to address, and how the subject of the commercial most effectively motivates that target group to do what the advertiser wants. This is the “strategy” of the commercial.

2 – Create the commercial in words and drawings. Before actually making it, the advertiser has to work out what words and images are wanted. This is the “creative” step of making a commercial.

3 – Assemble all the things required for the commercial. Again, before it is made, there is a planning process so that the right props, scenery or shooting locations, music, actors and actresses, and other elements are arranged. If the commercial is an animated work, this is when the artists and other participants are given their work assignments to draw or build computer images.

4 – Shoot the commercial. One way or another, it must go onto film, video recordings, or be assembled in the computers. This can be a very long process or take a matter of hours. All the elements of this are very complex and take more space than we have here to discuss. this is the “production” stage.

5 – Edit the commercial. This is where the pictures, the sound, the text, the advertiser’s identification, and other elements are all assembled. In a very complicated commercial, it can be a very, very long process. Even very simple and very cheap commercials require several hours to complete. This is “post production” processing used not just in commercials but any television or film project.

So you see what is put up for you as a gap filler between programmes,just for a few seconds or atmost 1-2 minutes is an output of arduous labour.Don’t you think it deserves some attention??Wouldn’t you agree that observing the intricate details with a critical eye is worth it??Try tickling your creative lobe for a change…After all,LG says Life’s Good!!

Summer Love..definitely not seasonal love.

Finally the cupid has struck..in the hot summer,i find myself intensely involved with a brilliant person..someone who is so coherent with my thoughts that i would say we are one soul in two bodies..And you know what, i am such a good lover that i have been in love with myself all this while..steady,sincere and successful.

Sorry to disappoint all you romeo-juliet fans who believe in eternal love and all the crap associated with it..i am committed to myself..so much that perhaps it would be impertinent if i loved anyone other than myself.

I’ve always been abashed by the concept of love.Why should we love anyone in the first place,with one exception though?I love my parents for giving my spirit flesh and blood so that it may realise its potential in this precarious world.Parents apart,i find no reason why i should love anyone else…

The world is a stage,and everyone has their entry and exit .Very true indeed!!
Do we love our co-artists when we perform on stages?Or do we look into ourselves and strive to present a classic performance?What is applicable to the stage is applicable to life as well..Take another example..say a train journey.You board a train at a station.Why?To reach a destination.You meet people in the journey who have boarded the train with the same intention.You talk to them(if you cared) and spend the journey with them.But once the destination is reached,you got to get off the train.You have to walk alone from there.So you see,neither the train nor the travellers belong to you.Its just ‘you’ who belongs to you ultimately.Life is no exception from this rule..

Infact from day1 of your stay on the planet earth till your last second,nothing is yours.The nature is not yours,the rain is not yours,the celestial objects are not yours,the cosmic energy is not yours…then how did you think that those which are made up of these i.e life or rather living beings are yours?What made you think you had the right to owe someone or the other way round camouflaging it as love?

Then what is yours?Theoretically nothing.Its a queer concept.Nothing to gain,nothing to lose.But everything to see and enjoy…

By default,i don’t like people.But i respect talents,appreciate creativity and acknowledge their views.If you can understand this trait of my character,you can surely get my point.If you didn’t then don’t worry,it doesn’t matter….to me.

This is topic is so damn uninteresting..that i can’t move ahead..i shall bring it back, some other time…till then muse over..to love or not to love is the question!!

Women are more stupid than men!!

Wondering why i am saying this…….
because i know,i have seen and i have felt it…the stupidity in women.

Everyday,the newspapers scream about the atrocities inflicted upon women,a girl kidnapped by the goons,a teen decieved by her lover,a woman burnt alive by her husband,an old lady deserted by her sons.In every phase of her life,women is tormented by her male colleagues.Inspite of so much rupture,she continues to invest her hardwork and faith in them…that’s why she’s stupid.

First father,next brother,then husband,followed by colleagues at work,her sons….her myriad relations continously subject her to a variety of situations…many of which are a mere implication/consequence of the gender discrimination and patriarchal set-up that’s prevalent.The mother says..let the brother do it,he’s stronger.The employer says let your colleague do the field work,he’s stronger…but at the end of the day,the so called strong heroes return to the nest expecting the woman to do all the household chores and make life easier for them.The bugging fact that she calmly bows to all this without thinking,just because that may be true,just because the world expects her to….now that’s stupidity in full blossom
for you.

But hang on…there’s another facet to this stupidity arguement….the fast forwarded sect..

This is that group which is extremely radical,advanced and egoistic.With deluded minds,this category tries to prove the world wrong about the image it has given them.How do they go about the whole process…they shed their ethics,their identities,their character precisely to become poseurs…now that’s stupidity as a naked truth.

How naive a.k.a stupid you are my dear Ms. XX (ref genetics-chromosomes)….why walk as if you rule the world….or why walk as if you feared to who ruled the world…just walk as if you didn’t care who ruled the world!!

Be yourself…Be original…irrespective of your gender…that which is a biological factor,that which is out-of-your reach should in no way be influential.If you have any right in this world..its just the right to yourself..your abilities..your knowledge…your mind…that’s it.Nothing else should matter..

In this way,the men are relatively less stupid…that is they decide for themselves what they want and how they should want it..but the fact that they try to impose on their female counterparts lands them in the muck.

Anyways,i think its high-time i agree that even i am stupid.. in a different way though…i wouldn’t have spent so much time thinking over this inspite of the fact that i know i am not going to revolutionize anything..but yes,i have understood the underlying principle and i know what to make of it…that’s all that matters to me…

Disclaimer::The author intends to clarify that she isn’t a feminist,in any sense whatsoever.

The journey begins…

Nirveda flags off its blogging @ wordpress.com on June 2nd,2008 at 12:00PM.Hoping for an adventurous yet healthy experience on this platform in days to come.

Cheers!!